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Agent analytics

Measure real AI traffic and ROI (Scale and Enterprise). Nothing here is estimated.

Connect your traffic sources

  1. Open Agent analytics and click + Cloudflare — paste a read-only API token and zone to ingest AI crawler traffic (active bots, top provider, top crawled pages). Or connect CloudFront logs.
  2. Click + GA4 and authorize to add the AI-referral channel: sessions, conversions, conversion rate, engagement, bounce and duration.
  3. Note the stated undercount — many AI surfaces strip referrers, so referral figures are a floor, not a ceiling.

Once connected you get the citation→click asymmetry (which pages earn citations vs which collect human clicks), causal lift (improved vs untouched pages against a pre-period baseline), and per-action impact over time so ROI is attributable to each piece of work.

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Updated Jul 2026