Brand sentiment

Whether a mention of your brand in an AI answer is positive, neutral or negative.

Mention counts treat every appearance as a win. They are not. Being named as the expensive option, the one with a learning curve, or the one that lacks a feature is a mention that costs you the deal.

Sentiment is also where hallucination surfaces commercially. An assistant asserting a limitation you fixed a year ago reads as negative sentiment, and the fix is correcting the sources it drew on rather than publishing more marketing.

HallucinationA confident statement from a model that is not supported by any source, including invented facts about brands.Brand mention positionWhere your brand appears in the order of brands named within a single AI answer, counting from the first mention.AI share of voiceYour brand's proportion of all brand mentions detected across a set of AI answers, measured against the competitors appearing alongside you.